Search Engine Optimization

One of the best ways to increase web site traffic is to make sure visitors you’ve already had once actually return to your site. This is not only an increase in internet traffic, it is and increase in targetted traffic.

If you look at many sites, even corporate ones propped up by armies of press and marketing staff, you will ocasionally still find glaring gaps in their online information.

This is a common pitfall and comes about through two obvious reasons. Read the rest of this entry »

Check how similar your webpage is to another webpage with my site’s free page simularity checker. It’s very important in today’s online world to have unique content. So if you are worried your content is too similar to someone else’s content (for example if you are an ecommerce owner and you are taking the product descriptions from the manufacturer or if you are an affiliate marketer getting the same promotional materials as all of the other affiliate marketers…) you need to make sure it’s not too similar. Read the rest of this entry »

I expect most of you have heard of Web 2.0. If you haven’t, Wikipedia defines it as “a second-generation of Internet-based services that let people collaborate and share information online in previously unavailable ways.”

Now, we all know that the Internet is about sharing information, so what’s new? And how does Web 2.0 affect your online business? Read the rest of this entry »

When somebody visits the sales page of your niche website, they are looking for a solution to one of their problems, they have an itch and they’re looking for a way to scratch it.

They are not there to buy your product…

That is the last thing on their mind.

Your website has got their interest and they’re checking it out, no more, no less. Read the rest of this entry »

Introduction

Of the most important on-page SEO factors, the content of each page is obviously important. However, the inclusion of a large number of pages also gives your site a lot of credence in the eyes of Google. This is because Google loves content, and the more of it you have the more weight you will receive. Obviously the quality, relevance, and optimization is important but generally speaking the more content you can provide the better. This content can come in various forms and by optimizing every page you can also target a much greater number of keywords with more effect.

Why Google Loves Content Rich Websites Read the rest of this entry »

This is going to be a series of articles that is going to help you do exactly what the title suggests “Make the most of your search”. In this series I hope to help my readers get a better understanding of how not only to enhance the way they search the internet, but open them up to new sources to find all sorts of good relevant information.

The first part of this series is going to be a few simple search tricks. There are things you can put into the search box of just about any search engine, especially Google that can help you find what your looking for a lot quicker. Some of these tricks will bring down the number of results you get from millions to thousands possibly hundreds, bringing you more relevant/quality information. Read the rest of this entry »

Getting back links is one of the most important Internet marketing strategy, because the search engines will factor in link popularity as one of the ranking criteria when it comes to the search results.

This technique sounds quite straight-forward, isn’t it? Just keep getting back links - any kind of back links - to your site, and hope for the best. Unfortunately, it is not as easy as it looks, because the search engines have red-flagged some of the linking strategies used by some Internet marketing professionals. Read the rest of this entry »

So you have a website, but are you getting any traffic? If you think that just having a website published on the internet is enough for customers to find you, you may be in for a nasty shock! Unless you have an extremely niche product or service, you are competing against millions of websites offering the same thing. There are several ways to promote your website in order to get traffic and subsequently sell your products or services: Read the rest of this entry »

HTML offers many of the conventional publishing idioms for rich text and structured documents, but what separate it from most other markup languages are its features for hypertext and interactive documents. This section introduces the link, the basic hypertext construct. A link is a connection from one Web resource to another. Although a simple concept, the link has been one of the primary forces driving the success of the Web. The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its page rank is a measure of this. When setting up the linking architecture of your site keep in mind that links are of two kinds: Read the rest of this entry »

If you’ve been online for any length of time, you’ve probably already realized that most people find what they are looking for by going to search engines and typing in keywords or “search terms”. Online marketers are well aware of this and, thus, they try to target specific search terms when they are designing their websites or paying for ads, so they can drive a targeted group of potential buyers to their products and services. But how do they find the best keywords? Read the rest of this entry »