How To Squeeze Most out of your Traffic
When somebody visits the sales page of your niche website, they are looking for a solution to one of their problems, they have an itch and they’re looking for a way to scratch it.
They are not there to buy your product…
That is the last thing on their mind.
Your website has got their interest and they’re checking it out, no more, no less.
Now it could be that they are in a bad mood and on that particular day they don’t like your writing style, or they might be late for another appointment and don’t have the time to fully read your sales page, what ever the reason they won’t be buying your product today…
You’ve no doubt heard many times that the way to get around this problem is to get your website visitors to join your opt-in list so you can pitch them over and over again with your sales message.
Popups might be the cause of much controversy, but no matter what people think, they are effective.The new generation of popups and popunders are not easily blocked and in some cases cannot be blocked at all if the person is using Internet Explorer.
If they go through to the sales process and purchase your product, they will never see the popup.These special opt-in pages are known, amongst other things, as “squeeze pages” or “name squeeze pages”.
These pages are the most effective at converting website visitors to subscribers and they don’t seem to affect a sales page’s conversion rate at all. If a sales page was converting 1 in 25 visitors to a customer, the introduction of a name squeeze page doesn’t seem to change that…
For every 25 visitors to the name squeeze page 1 still becomes a customer.
The point to bear in mind is that many of the subscribers to your list will buy your niche product from links in the autoresponder emails sent to them. Fortunately for you there is such a system and it’s easy to install and operate.
The internet marketing fraternity has come up with a utility called an autoresponder.Not the system you can setup with your email account that tells anybody who sends you a message that you’ve gone on holiday or whatever.
This could be a free information series based on your product, or it could be another valuable product on a similar theme to yours. Many free autoresponders will display their own advertising messages at the top of each email sent out by them.
This message detracts from your message and considerably reduces your emails effectiveness. Again a search on any search engine will get you a list of autoreponders to join, but there is one factor which can greatly affect the delivery rate of emails sent out…
Before you join any paid autoresponder service find out how they guarantee email deliverability. This is the option many internet marketers opt for as it gives them complete control over their email marketing efforts, but they also have to deal with spam complaints themselves.
If you join a reputable paid service like www.aweber.com, the autoresponder provider will ensure all your lists are double opt-in which means every subscriber has to confirm their subscription, any spam complaints from subscribers to your autoresponders are handled by them.
When it comes to incorporating any of these autoresponder options, the service or script providers offer extensive documentation explaining how to get your autoresponder set up and working properly.
One of the quickest ways to kill your internet business, or any business for that matter, is to offer poor customer service. Autoresponders are the best method to create a relationship with your customer. The more they trust you, the better it is for your business.
So the question is : Are you leaving out this important piece from your marketing efforts?
About the Author
Learn How to Create Profitable Sites without Breaking Your Wallet at http://www.Imbasics.com