Pay Per Click for Beginners
Tuesday, March 6th, 2007No other type of advertising performs better on the internet than search engine advertising. Unfortunately, organic search engine advertising is also extremely difficult to master, and generating a webpage that is optimized to work will with major search engines can take months of time, thousands of dollars, or both. Banner and text link advertisements are a dime a dozen, and are exposed so often during a typical session of surfing that most people automatically avoid them, without even thinking about it. When advertisers talk about banner impressions, they talk about click through rates in terms like cost per thousand impressions, or cost per million impressions. Those terms alone should indicate that unless your banners are generating thousands and thousands of impressions fairly regularly, it is going to be difficult to achieve much success relying on them alone for your promotion needs. (more…)