Search Engine Optimization

I recently graduated from college, and instead of taking a corporate programming job, my friend and I started our own web development company. Everything was going great…we were both working from home and enjoying small successes. However, we soon realized that text messaging could only go so far, especially when we hired several employees. Text messaging was slow, and was “noisy” when several people were in a chatroom. We quickly needed a solution. (more…)

When buying links you have to know what you want before you buy. You are either going to go for page rank to boost your page rank or trying to gain more publicity. Of course the higher the page rank the higher the cost is going to be. But another option besides page rank is SEOmoz latest tool page strength tool which calculates the strength of the page by different ways besides just Google. So before buying any links I would strongly suggest checking the page strength since it gives the overall value of the site. The tool takes information from total back links, age of domain, pages indexed, Alexa rating and other sources. You don’t want to buy a link just from what people say about their site, believe it or not people do lie. So it is always best to check with some tools to really see what you are buying. (more…)

So you want to join a banner exchange programme, but don’t have a banner for your website? Before you pay an expensive graphic designer, or invest in some fancy software, take a look at this genuine free tool to create your own banner for free. Those of you who have read my previous articles should know that when I say “free”, I DON’T mean “free for 30 days” or “free to try on your computer, but you must purchase a license to publish on the internet”. That won’t do at all. I take great pleasure in discovering a genuine free tool for webmasters - especially those just starting out who don’t have money to invest in paying someone else to design banners or optimise a website for them. (more…)

Alright….I have seen and heard enough about people trying their hardest to get included in DMOZ. Some people spend a lot of time worrying about their submissions and waiting to see if they are going to get in. I want to tell everyone that they could be doing better things with their time. (more…)

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task. (more…)

Link PopularityLink building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks. (more…)

I’m beginning to get the feeling that I’ve been spending too much time online. Just the other day I was leafing through the TV listings only to find myself analysing the keyword density of the film reviews.

I have noticed other strange things going on as well. (more…)

When designing a website, you should optimise the site for your chosen keywords. This is crucial in order to do battle in the search engine field. But which are the best words to choose? Don’t go into battle un-armed! Do your research first - it’s no use thinking you have a niche market and base your web page on a keyword or key phrase which no-one searches for! In the words of Google, “see what the world is searching for”. Google have made available an interesting free tool called “Google Trends”, where you can compare interest in keywords in different countries and regions. Google say that this new tool is still in an early stage of development, and may contain inaccuracies, but it still makes very interesting comparisons which you should consider when choosing keywords. (more…)

Sometimes it seems that nearly every business has a website. And nearly every business that has a website thinks that having one is all that’s needed to crack that web thing. The thinking is that if we build, they will come.

That’s just not the case and could spell trouble for your business if you’re hoping to use your website to generate sales. (more…)

I have been running a number of websites on the internet for about eight years now and feel that in that time I have learnt quite a lot about the different ways to attract additional traffic to these sites. Over the past couple of years I have been helping other people by offering to share this knowledge and ideas of web promotion. I have to say however that I have been amazed at the short term attitude of most of these people, they are very much people who want the pot of gold today and end up using tactics which are basically a way of cheating their way to the top. These tactics do not work over the longer term and these people are what I call web promotion criminals. (more…)